By Dan Wilcock
Weight loss is a great American pastime, or perhaps a great American folly. Oceans of money are spent on it. Entire forests are cut down to publish guidebooks. The only times I’ve been fairly successful at it have been when I’m not particularly paying attention to it.
I set a goal for myself this week: drop enough weight to achieve normal BMI. I’m a 5’10” male, so that means 172 pounds. Right now I’m around 200, of which I’m not particularly proud. But there it is.
What makes me think I have a chance in hell of reaching weighing what I did when I entered college?
I’m going to nudge myself my using StickK, where I’ve created a commitment page and pledged to contribute $5 to charity each week I don’t meet my weight goal. The first few months of .5 pounds/week reduction targets probably won’t be that tough. I imagine that toward the end it will be a lot harder and I may need to cough up the cash.
Why aim at so-called “normal” weight when there are good reasons to be skeptical of BMI in the first place? Why try to be what Americans perceive as skinny when some studies suggest that being a little overweight is healthier over a lifetime? I agree with this skepticism. Muscle-bound people are sometimes considered obese using BMI since it’s such a crude measurement. Being a little overweight may be just the margin we need against wear and tear and the ravages of time.
All that being said, the goal and its attainment matter to me. Dropping to 172 would provide a lifetime benefit. Getting there will require setting a lot of new baselines from which to live—in terms of daily exercise (I love to run), nutrition, and sleep. I’m also fond of StickK’s methodology—setting up iterative real consequences over time for success or failure (your get to keep your money or fork it)—such that progress occurs in dripping drops. There’s a very popular social science book behind ideas like this called Nudge, which I recommend.
Failure is a real possibility, and I’m happy to pay for it. But, as I’ve written before here, archers aim high to hit distant targets. I’ll let you know how proximate to the mark I am as I go.
Have you tried using StickK or similar programs to meet a goal? Have you succeeded or failed? Drop a comment if you’d like.