by Daniel Wilcock
1. To pass e-Business/Social Media Technology Trends, taught by John Gilroy, veteran technologist and radio personality extraordinaire.
2. Beyond school books and dirty looks, to share thoughts on a wide range of topics with people I care about and total strangers alike. Well, duh, it’s a blog.
3. To riff on social media with effervescent wit. Yeah right.
4. When the mood strikes, to go very deep into an issue or topic I care about. This is unlikely to involve kittehs–sorry to dissapoint–but your suggestions are welcome.
5. To provide a space to explore and, in some limited sense, an exploration of space.
Trails and Talismans 
read your entry — big debate about foreign languages in titles
Thanks John. I understand that foreign languages are not a best practice for mass-marketing blogs. They seem pretentious and turn people off, the argument goes. Nonetheless, this title sounded right to me. I also like the compact way the french conveys a complex issue. The literal translation might be “5 reasons for the existence of abstract utility,” which doesn’t have the same ring to it.